What is the point of internationalisation when the focus is on the home market?
Internationalisation is also the integration and use of knowledge from foreign markets for one’s own company. Let yourself be inspired and benefit from new know-how in your existing markets.
Even if you don’t export: Your customers are always international. Why? Thanks to the internet, almost every target group is online every day.
Digitisation enables offers to be compared immediately. Whether your co-provider comes from New York, the Mühlviertel or Finland: stand your ground with your products and services in direct comparison and win customers with a modern corporate image.
It is always worth looking over the borders.