Export as a powerful driver of innovation.
Evidence indicates that there is a strong correlation between exporting and innovation. The experience of exporting can be a strong driver of investment in innovation and R&D as businesses compete in new markets.
The more customers you have using your product, the faster your company will grow and the more you will learn about the product. The additional insight you gain will help in product innovation.
Innovative businesses are also more likely to export and it shows that businesses and economies operating across a range of markets will tend to be more resilient and less vulnerable to economic shocks.